Businesses, whether small or large-scale, have discovered an important marketing tool in social networking because of its unrivaled development, no matter what products or services they offer. A recently available study reveals that 93 % of online marketers owe their 2013 marketing and advertising success to social networking. Currently, social media advertising has the top spot with regards to online advertising. Facebook, Twitter and Google+ are the networks that are being utilized daily and this will go on in 2014 also. As a result, it is important to appear deeper into the social advertising and marketing trends with the potential to lead online advertising and marketing later on.
While Facebook will continue to lead the planet of Social network sites in 2014, Google+ is a close contender. The user base of Google+ has reached 1.15 billion in September 2013, which makes Google+ users the second leading monthly users. The popularity of Google+ makes it perfect as a platform for marketing and advertising this year. In addition to this, it plays an important part in Google’s personalized SEO and search, making it one of the better marketing platforms.
Boost in mobile usage
Using social networks by means of mobile phones is fast becoming popular. Therefore, corporations have to concentrate on mobile platform based social network marketing. The smartphones that have been brought to the marketplace have state-of-the-art amenities and uses. Several of these are targeted towards marketing. It has now become quite simple to share content and articles through mobile phones, so it is important for entrepreneurs to make it possible for their existence become known on social networking.
This particular sort of marketing strategy makes use of GPS technology in matching mobile advertisement to a customer’s geographical area. This way, companies are going to be able to cater to the specific needs of users. In order to deliver location based communication, various programs are acting on this path, with regards to social media.
Movies, especially the short ones, have become a popular social internet marketing tool. They’re called the latest trend in most important social networking conferences. SMM Panel and Vine are social networking platforms which have emerged to make a promising marketing future for companies. Major businesses are now using videos that are short to effectively communicate important details about the brands of theirs.
Using Snapchat For Marketing
Snapchat is the newest mobile application that allows users to send multimedia and text messages known as snaps. This app is different within the sensation that breaks get deleted automatically seconds after they’ve been viewed. This is the reason this particular feature is now the preferred choice of countless users. For them, this is an excellent feature when it comes to advertisements. Marketers are able to interact with customers and perhaps let them share their stories wherever they are. This lets them increase the engagement of theirs and share promotions.